EyeLocal is a local food discovery app. It allows users to share feedback about the food stalls and restaurants. It gives food stall owners and restaurants an opportunity to make people aware of their business and sell more through rewards.
The initial EyeLocal idea was to give exposure to businesses of various sectors through users. It was like targeting a vast market of many different businesses. Where to focus was a big problem in every aspect. There was already a lot of time spent to decide where to start from and what to target. It seemed like a never-ending process for the client.
Listening to the problems at first, it looked like focusing on every industry from the beginning would be tough at all. The first challenge was to decide an industry to focus on and start with. With a few research hours and interviews with the target audience, we helped them with this challenge.
To decide what to build for the MVP or first launch, we decided to run a Design Sprint. It helped us uncover some great questions, and based on that; we derived a few solutions to test. We tested and validated them. It helped us decide on what to build as an MVP and gave us a tentative product roadmap.
Then, we started with the UI & UX design of the apps. While doing this, we made sure to follow Google's Material Design and Apple's Human Interface Guidelines, so that users feel familiar with the app experience. We also designed and developed REST APIs for the mobile apps.
I found SprintCube on Instagram. Before contacting them, I reached to some app development companies who trapped me building a stack of features. But SprintCube's Design Sprint process saved me a lot of time and money. They helped me with validating the idea first and then drafted the roadmap for the development. They focused on the purpose rather than features. They are also great at web development. I insist SprintCube to all who wants to build meaningful digital products.
– Jaydeep Patel, Founder @ EyeLocal