EyeLocal is a local food-finding app. It allows users to share feedback about the food stalls and restaurants. It enables food stall owners and restaurants to target more customers and sell more through rewards.
The initial EyeLocal idea was to enable people to find more local and hidden businesses in all sectors. It was like targeting a vast market of many different businesses. Where to focus was a big challenge in every aspect. The client already spent much time deciding where to start and what to target. It seemed like a never-ending process for him.
Listening to the problems at first, it looked like focusing on every industry from the beginning would be tough. The first challenge was to decide on industry to focus on and start with. With a few research hours and interviews with the target audience, we helped them with this challenge.
To decide what to build for the MVP or first launch, we decided to run a Design Sprint. It helped us uncover some important questions, and based on that, we derived a few solutions to test. We tested and validated them. It helped us decide what to build as an MVP and gave us a tentative product roadmap.
Then, we started with the UI & UX design of the apps. While doing this, we made sure to follow Google's Material Design and Apple's Human Interface Guidelines so that users feel familiar with the app experience. We also designed and developed REST APIs for mobile apps.